The Emerald: a piece of art for Hoog Catharijne

  • Indoor LED Emerald Hoog Catharijne
  • Indoor LED Emerald Hoog Catharijne
  • Indoor LED Emerald Hoog Catharijne
  • Indoor LED Emerald Hoog Catharijne
  • Indoor LED Emerald Hoog Catharijne

The Emerald can be seen as a unique art object, which provides an added experience for visitors and has more impact for advertisers. The LED display has a total surface area of 60 m2, with each side of the screen being controlled separately. The options in terms of content display are therefore endless. Compared to the large display, the LED bars are always slightly rotated, which gives an impressive 3D effect.

A challenging project

In this project for The Emerald in Utrecht, extra attention had to be paid to the maximum allowed weight. Of course, the application of this special model caused the challenge, as the LED display was attached to the roof of the building. This problem was solved by using a special customised frame. LED modules and electronics were mounted on this, keeping the whole thing under the maximum permissible weight.

A second challenge was the construction and installation of the system. Because the shopping centre is open to visitors during the day, the entire display was installed by our fitters in just a few nights.

The Emerald in Utrecht is part of The Collective®, the digital Out of Home network of blowUP media in the largest cities in the Netherlands. In Hoog Catharijne there are several Premium Plus advertising screens of blowUP media active.

A unique project has been delivered in the Hoog Catharijne shopping centre in Utrecht. It concerns a indoor LED display with a special 360-degree design called The Emerald. The entire system is used as an impactful advertising tool, aimed at the shopping centre’s many visitors.

Client blowUP media
Delivery November 15, 2021
Display Indoor LED 3,9 mm

More info about this project?

Contact our advisor: