{"id":54546,"date":"2023-12-04T08:09:00","date_gmt":"2023-12-04T07:09:00","guid":{"rendered":"https:\/\/2022.q-lite.com\/portfolio\/centre-commercial-hoog-catharijne\/"},"modified":"2026-01-28T13:30:22","modified_gmt":"2026-01-28T12:30:22","slug":"centre-commercial-hoog-catharijne","status":"publish","type":"portfolio","link":"https:\/\/www.q-lite.com\/fr\/portfolio\/centre-commercial-hoog-catharijne\/","title":{"rendered":"Centre commercial Hoog Catharijne"},"content":{"rendered":"\t\t
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Une nouvelle fa\u00e7on de faire de la publicit\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Avec plus de 125 magasins, le centre commercial est l’un des endroits les plus visit\u00e9s des Pays-Bas. Pour attirer encore plus l’attention des passants, l’\u00e9cran LED transparent<\/a> sera exploit\u00e9 par blowUP Media. Par exemple, les publicit\u00e9s seront diffus\u00e9es avec des vid\u00e9os percutantes, mais aussi avec du contenu 3D. Avec ce contenu 3D, les produits prennent r\u00e9ellement vie dans le centre commercial, ce qui cr\u00e9e une belle exp\u00e9rience pour les passants. Par exemple, Utrecht est une attraction plus riche.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Le centre commercial Hoog Catharijne \u00e0 Utrecht attire l’attention sur pas moins de 193 m\u00e8tres carr\u00e9s<\/strong> ! L’immense fa\u00e7ade vitr\u00e9e de l’entr\u00e9e en face de la gare centrale d’Utrecht est enti\u00e8rement recouverte d’un \u00e9cran LED transparent \u00e0 70 % de transparence.<\/strong> Une technique unique dans laquelle l’incidence de la lumi\u00e8re est pr\u00e9serv\u00e9e et on peut toujours regarder \u00e0 l’ext\u00e9rieur de l’int\u00e9rieur.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Le saviez-vous<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L’\u00e9cran LED transparent du centre commercial est le plus grand <\/span>L’\u00e9cran LED transparent<\/a> d’Europe occidentale ! D\u00e9couvrez l’\u00e9cran et ses caract\u00e9ristiques uniques dans la vid\u00e9o ci-dessous.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Concevoir, produire et assembler l’\u00e9cran LED transparent \u00e9tait tout un d\u00e9fi. En raison de la surface des fen\u00eatres en verre, de nouvelles techniques ont \u00e9t\u00e9 utilis\u00e9es pour maintenir la transparence de l’\u00e9cran LED aussi \u00e9lev\u00e9e que possible. Parce que l’\u00e9cran LED a une transparence de 70%, les visiteurs du b\u00e2timent peuvent toujours regarder facilement \u00e0 l’ext\u00e9rieur tandis que les passants voient des images en couleur. La transparence n’\u00e9tait en aucun cas le seul d\u00e9fi dans la r\u00e9alisation du projet. La forme unique de la fen\u00eatre a \u00e9galement cr\u00e9\u00e9 des difficult\u00e9s suppl\u00e9mentaires. Un \u00e9cran LED normal n’aurait pas pu remplir toute la fen\u00eatre. Mais parce qu’il \u00e9tait possible d’utiliser des modules qui peuvent \u00eatre coup\u00e9s, toute la fen\u00eatre aux bords biseaut\u00e9s est remplie d’un \u00e9cran LED transparent.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Le dernier d\u00e9fi consistait \u00e0 monter l’\u00e9cran LED lui-m\u00eame. Afin de limiter au maximum les nuisances de l’installation, il a \u00e9t\u00e9 demand\u00e9 que l’\u00e9cran soit install\u00e9 la nuit entre 22h00 et 05h00 au lieu de la journ\u00e9e. Par exemple, le rythme de sommeil de nos m\u00e9caniciens a \u00e9t\u00e9 modifi\u00e9 pendant quelques jours et ils ont install\u00e9 une partie de l’\u00e9cran LED tous les soirs et dites vous-m\u00eame, le r\u00e9sultat est impressionnant !<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Une nouvelle application fait son apparition<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L’\u00e9cran LED transparent<\/a> sous cette forme est une nouvelle technologie innovante que Q-lite a introduite sur le march\u00e9 en 2018. En raison de la transparence \u00e9lev\u00e9e, du faible poids et des images nettes, de nombreux emplacements peuvent \u00eatre \u00e9quip\u00e9s d’une signalisation num\u00e9rique, l\u00e0 o\u00f9 un \u00e9cran LED standard n’\u00e9tait pas une option auparavant. Id\u00e9al pour les supermarch\u00e9s, les bureaux d’affaires, les centres sportifs, les concessionnaires automobiles et plus encore.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Meer info over dit project?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tContacteer onze adviseur:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Adviseur\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Jacco Zwart<\/strong><\/p>

jacco.zwart@q-lite.com<\/a>
+31 6 30 19 24 38<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"author":2,"featured_media":51700,"template":"","tags":[221,19,210,22,62,219],"markt":[105],"class_list":["post-54546","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","tag-a-linterieur","tag-advertising","tag-personnalisation","tag-retail","tag-transparent","tag-transparente","markt-publicite"],"acf":[],"yoast_head":"\nCentre commercial Hoog Catharijne | Q-lite<\/title>\n<meta name=\"description\" content=\"Au centre commercial Hoog Catharijne un \u00e9cran LED transparent avec 70 % de transparence diffuse du contenu 3D et laisse passer la lumi\u00e8re.\" \/>\n<meta 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