Selfie Speeding Sign






The campaign was designed by the well-known advertising agency Duval Guillaume.

For the ‘Graag Traag’ campaign, local residents are asked to upload a smiling and a gloomy selfie of themselves.

When someone drives past a speedometer at a correct speed, a smiling face will appear on an electronic panel. When someone passes at excessive speed, a gloomy selfie is shown.

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