Sustainable facade advertising
In the bustling heart of Amsterdam, theatre complex DeLaMar is going for a visual upgrade to match the allure of their performances. Q-lite supplied two high-quality outdoor LED displays and a dynamic outdoor banner, which not only increase DeLaMar’s visibility in the streetscape, but also add to its appeal to passers-by.
With a powerful lifespan of 10 to 12 years, these outdoor screens with LED technology are a smart and future-proof investment.
In collaboration with our AV partner Avictus, we were able to help realise this project at DeLaMar. Thanks to their expertise in digital communications, DeLaMar’s entire digital visibility was taken to the next level, with professional displays that impress both inside and outside.
Maximum visibility in a busy urban environment
In the city centre of the Dutch capital, competition for attention is fierce. With the replacement of the old displays, which no longer met modern expectations, DeLaMar is going for a visual upgrade.
The new outdoor screens, with their striking design and fine pixel pitch, blend seamlessly with the architecture of the façade. Thanks to the razor-sharp image and bright colour reproduction, the theatre’s programming stands out immediately, unaffected by the weather.
The eye-catching LED walls and powerful facade banner are real eye-catchers in the cityscape. In this way, DeLaMar can not only promote its events and branding impactfully, but also attract a wide audience and strengthen its connection with theatre lovers.
Additional asset for venue rental
In addition to promoting their own performances, the digital screens at DeLaMar create another asset in business rentals of their spaces. Indeed, clients are given the option to use the screens to present their branding and event information to invitees in a professional and eye-catching way.
Thanks to the combination of Avictus’ software and their partner Eagerly, the standard content is automatically kept up-to-date with information from the website. For an event, this content can be modified temporarily, giving the client the option to opt for maximum visibility with a personalised twist.
A user-friendly and flexible solution that really enhances DeLaMar’s added value as an event location. Are you also looking for a smart tailor-made digital communication solution? Our partner Avictus is happy to think with you.
A challenging location
Installing the displays in this unique location presented some logistical challenges. A thoughtful project approach and close cooperation with partners allowed us to execute the installation smoothly, without compromising on quality.
To work on the busy pavement and bike path, Avictus arranged the special permit. Separate permits were also required for using an aerial platform and for driving the load into town with a heavy vehicle.
More info about this project?
Contact our advisor:
Arno Kessels
