From now on, the city of Hoogstraten can communicate in an impactful manner in all seven municipalities, with the help of 7 outdoor LED displays which have a total display surface of two square meters per display.
After the local government of Rotselaar, the city of Hoogstraten will now use Q-lite’s circular LED displays. This means Hoogstraten is the second city in Flanders that uses the circular ‘Display as a Service’-concept.
6 or 12 years sustainable
The ‘Display as a Service’-contract has been concluded for a period of 6 years. At the end of this period, Hoogstraten has the option to extend the contract for a new period of 6 years with Q-lite immediately upgrading the LED prints to almost double the resolution. All other components will be retained for this upgrade.
At the end of the 6 or 12 year contract period, Q-lite will take care of the dismantling, recycling and reuse of the complete installation. After 6 or 12 years Q-lite will take back the 7 LED screens to its factory in Baarle-Hertog. When the choice is made for 6 years, the LED screens will be upgraded and put back on the market. If 12 years is chosen, the LED screens will be dismantled into pure raw material streams. Various small parts, such as the power supply, are further dismantled in a social workshop for optimal recycling.
Modern way of communication
The 7 LED displays will replace several billboards on locations where static banners are currently used. As a result, multiple messages can be displayed in the same place in a more impactful way. The messages can also be changed easily, so that e.g., changing Corona measures can be communicated easily.
Design Led Display
The city did not only choose a solution that focusses on sustainability and quality, the outlook of the displays matters too. In addition to the high image quality, a modern design finish has been chosen.
Back in 2019, the independent researchorganisation VITO analysed the environmental impact of the circular LED screens in terms of material consumption and CO₂ emissions. Thanks to this analysis, we can prove that the screens are effectively more durable than other standard screens on the market. The longer the lifetime, the more positive the result.
Mayor Marc van Aperen feels enthusiastic about the sustainable and innovative choice that the municipality has made.
Q-lite’s Account Manager Job Laurijssen